He sold dreams, not products. Steve Jobs aimed to make Apple personable, not a generic gadget to be compared. He was very clear and vocal about his thoughts on Microsoft and Bill Gates.
This can often be seen as Apple selling a problem, not the product. Take the removal of the headphone jack - this caused much uproar amongst users and plenty of laughs from non-users. Apple had the last laugh though. Simply put, the theory encompasses 5 tiers of human needs that dictate human behaviour. The theory is built behind hierarchical needs - humans are expected to fulfil a category before moving up to the next stage of human need of the pyramid.
Apple, however, did the opposite of this and began from atop the pyramid and continues to work down the pyramid. Apple as a brand has always pursued to produce and cater to self-actualisation. Frankly speaking, yes. I walked out of the Apple Store feeling like my self-esteem needs were satisfied. I walked out of the Apple Store feeling like I would be included and accepted by my friends and family once again.
I succumbed to consumer culture and walked out of the store with my psychological and self-fulfilment needs satisfied. Is that a win? Superficially, yes. In the long-run? I am but another statistic who has given into the game of consumer psychology.
All Apple has left to do is to penetrate the realm of basic needs of human psychology. With Apple Pay being the start to it, the company is succeeding at creating a larger army of Apple fanatics.
But, on April 1, , this trio built the first Apple computer and it was the first foot of this remarkable journey. The iPhones are doing better than ever today. But, very few of us know that Apple was once on the brink of bankruptcy. Yeah right! It happened 20 years ago in the August of Apple was going through a disastrous phase at that time and it was on the verge of getting defunct. But, Steve Jobs convinced the board of rather getting a help from an established organization than to buy a company.
Steve Jobs knew that if Apple was to be saved, the only chance was to seek help from the competitors. It assured Apple that it would support Mac for five years. In the favor, Apple dropped the lawsuit against Microsoft that claimed that Microsoft had copied Mac OS to make Internet Explorer the default browser in computers instead of a choice. After the agreement, Jobs even thanked Bill Gates for their support, which was even reported in the Time Magazine that year:.
Various tech biggies such as Alphabet Google , Amazon, Microsoft have been doing a great job in the technology space. When we talk about market capitalization, Apple has been the biggest company in the world for all these years.
Now, Apple and Tim Cook are becoming more powerful than ever and we can hope that they make fruitful use of this success. To have a technological giant like Apple be so dedicated about their products and their vision is one of the biggest reasons why their competition is always on its toes. With every new Apple product, there is some technological advancement that was not seen in the previous model of that product.
This is one of the reasons why people flock to Apple stores and stay in line for hours just to buy the new iPhone when it releases. It is not unlikely that the minute a new product has been launched, their next one is already in the stages of development. Each product is tested by experts hundreds of times before it is finally approved for mass production and launching.
Each product is a take on current existing technology on the market that they improve on ten times over, taking into account common issues customers experience in their products and working to eliminate it altogether.
In order to keep their customers feeling happy, Apple has opened over retail stores worldwide by in order to have better, direct access to their audience. This has not only opened up millions of jobs for people all around the world, but has also reached an inordinate amount of people. Apple has been consistently releasing a wide variety of products over the years ranging from phones, laptops, watches, and more that are steadily expanding.
Word on the street is speaking of potential production of Apple Cameras and even an Apple car.
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