Why do blacks like buicks

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You are using an out of date browser. It may not display this or other websites correctly. You should upgrade or use an alternative browser. Why Buick? Thread starter Christer Start date Nov 2, Black Enterprise. Alisha Tillery. About Us.

Privacy Policy Terms of Use. Apply Now. Please complete the process by verifying your email address. If you can't find the email you can resend it here. Some features on this site require a subscription. I was getting my non Buick care fixed at the Buick dealership everyone in the waiting area was black and every single one was having a Buick serviced?

I don't get it? At one time these brands were off limits to blacks because GM wanted to maintain an image of prestige and exclusivity. By the Great Depression, the auto industry was in shambles and GM was about to shutter its luxury brands.

One executive, however, observed that many well-heeled African Americans--boxers, musicians, doctors, and lawyers--were driving around in GM cars that they had white people front for them.

So, GM brilliantly began targeting the African American market and they ate it up. From that point on, GM cars have been the car of choice for many upwardly mobile African Americans.

R11 - A little off topic, but a word of advice from someone that has owned two Audi's. Unless you buy lease preferable a new German car and get rid of it before the warranty expires, you should always remember this phrase -. There's a good reason for that to happen. Buicks are most popular GM is even going to be importing cars from there to the US if Trump doesn't find out that is. I'd like to encourage y'all to think of eating a turkey every now and then and leaving my family alone!

OP is an ass. That's the view of Steve Shannon, Buick's general manager. He says blacks are the most loyal Buick customers and he wants more of them. Not only do blacks of all ages buy a lot of cars, he says that young blacks, particularly athletes and hip-hop artists, help define urban hipness.

To raise its profile with blacks, Buick has chosen Atlanta, a city with a high percentage of black residents, for a new marketing program. The campaign includes traditional media such as newspaper, radio and billboards.